Actress Kerry Washington is teaming up with world-renowned fashion icons Tory Burch and Christian Louboutin to design a limited-edition luxe handbag for the Allstate Foundation Purple Purse program. The plush handbags will be auctioned off and all proceeds will be donated to more than 200 domestic violence nonprofit organizations. The Purple Purse program aims to end domestic violence by providing women with the financial support they need to break free from their abusers.
“While most of us think of only physical abuse when we consider domestic violence, financial abuse happens in 98% of all cases,” Kerry Washington stated in a PSA. This will be Washington’s third year serving as the ambassador for the program.
For designer Tory Burch, financial independence is an issue that hits close to home. In 2006, Burch filed for divorce from her then-husband, Chris Burch, after their marriage fell apart when the brand took off in 2004. After a lengthy divorce and legal settlement, Chris Burch was left with a 28.3% stake in the company. In an article published by Fortune, Burch expressed gratitude for investors Bill Ford of General Atlantic and BDT’s Byron Trott for purchasing her ex-husband’s shares. As a newfound partner of the Purple Purse program, Tory Burch is excited to help other women achieve financial independence.
In addition to the bags designed by Tory Burch and Christian Louboutin, Kerry Washington is designing her own special bag, specifically for those who want to help but aren’t able to participate in the high-bidding auction. Every day starting September 28 through October 25, the Purple Purse will give away one of Washington’s special-edition handbags to participants who donate at least $10 to the organization. To donate now, visit the Purple Purse website at www.purplepurse.com.
Since 2005, Allstate has invested more than $50 million into the Purple Purse Program, helping more than 800,000 victims attain physical, emotional, spiritual, and financial freedom.